Angel One Limited, a technology-driven financial services company, has announced its partnership with the Indian Premier League (IPL) as an Associate
Angel One Limited, a technology-driven financial services company, has announced its partnership with the Indian Premier League (IPL) as an Associate Partner in the financial services category for a five-year term from 2024 to 2028.
The collaboration aims to engage with the diverse IPL audience to promote financial literacy and empowerment, particularly among young Indians. With IPL’s massive viewership of over 800 million across TV and digital platforms, Angel One sees this sponsorship as a significant opportunity to enhance its brand visibility and support its long-term growth strategy.
The partnership positions Angel One as one of the six official associate partners for IPL 2024 and reinforces its commitment to simplifying financial investing through its innovative SuperApp platform. Their recent #RahoHameshaSuper campaign underscores their dedication to providing users with a seamless and reliable trading experience, mirroring the consistency expected from favorite cricketers.
Prabhakar Tiwari, Chief Growth Officer of Angel One Limited, emphasized the importance of leveraging cricket’s popularity to promote financial awareness and empower enthusiasts to make informed decisions. Dinesh D. Thakkar, Chairman & Managing Director, highlighted the alignment between IPL’s growth trajectory and Angel One’s evolution as a leading fintech player, with a focus on expanding into multi-service offerings to meet customers’ financial needs.
The IPL 2024 season, starting on March 22, 2024, will witness the convergence of sports and finance through this partnership, aiming to raise financial literacy nationwide. Angel One, catering to over 2 Crore investors in India, offers a wide range of online investment opportunities, including stocks, mutual funds, derivatives, sovereign gold bonds, and ETFs.
In conclusion, the partnership between Angel One Limited and the Indian Premier League marks a significant milestone in the realm of sports sponsorship and financial empowerment. With a five-year commitment to engage with IPL’s vast audience, Angel One aims to promote financial literacy and empowerment, particularly among the youth of India. This collaboration not only enhances Angel One’s brand visibility but also underscores its dedication to simplifying financial investing through innovative platforms. As the IPL 2024 season unfolds, the convergence of sports and finance will pave the way for increased awareness and education on financial matters across the nation. Angel One’s commitment to serving over 2 Crore investors in India underscores its role as a leader in the fintech industry, offering a wide array of investment opportunities to meet the diverse needs of its customers.
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