Kindly Health, a sexual healthtech startup formerly known as Janani.life, is on a mission to empower modern Indians to lead more satisfying lives by
Kindly Health, a sexual healthtech startup formerly known as Janani.life, is on a mission to empower modern Indians to lead more satisfying lives by focusing on their sexual well-being. The startup has ventured into the realm of pleasure by introducing climax delay wipes, making it the first Indian brand to enter this innovative segment in a society that is gradually becoming more open to discussing sexual life and health, especially in terms of enhancing pleasure.
Created using clinically proven ingredients, the Pleaser Climax Delay wipes aim to cater to a common desire among couples: more time and increased intimacy. These wipes promise to add valuable moments to intimate experiences, ultimately enhancing the overall quality of relationships.
With backing from prominent investors such as YCombinator, Goodwater Capital, DG Daiwa Ventures, and Apollo Hospitals, Kindly Health initially focused on two main categories: Sexual Performance and Fertility for men. By introducing the Pleaser Climax Delay wipes, the company is boldly entering the Pleasure category and has ambitious plans to expand its product range with 2-3 more innovative items in the coming months.
Nilay Mehrotra, Co-founder of Kindly Health, highlighted the necessity for climax delay wipes, stating, “Modern Indian couples today are more open to experimentation and trying new things, especially when it comes to nurturing intimacy. Additionally, we’ve identified the orgasm gap that exists today between men and women. Our product innovation is a step toward bridging that gap, ensuring pleasurable experiences for both parties involved.”
Established in 2022 by Nilay Mehrotra and Raj Garg, the Bengaluru-based startup offers comprehensive solutions for sperm health, sexual performance, and low libido in men. With over $3 million raised in seed funding and a customer base of approximately 100,000, Kindly Health is strategically targeting both millennials and the underserved older demographic. The company aims to disrupt India’s sexual wellness and health market, which is currently valued at Rs 8,000 crore and is steadily growing at a rate of 6% year on year.
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