Pronto has raised $25 million (₹229 crore) in a Series B funding round, pushing its valuation to $100 million post-money and bringing the company
Pronto has raised $25 million (₹229 crore) in a Series B funding round, pushing its valuation to $100 million post-money and bringing the company’s total capital raised to $63 million.
The round was led by Epiq Capital, with participation from existing investors Glade Brook Capital, General Catalyst, and Bain Capital Ventures.
The Bengaluru-based startup is building a platform for on-demand, 10-minute home services, allowing urban households to instantly book verified professionals for routine tasks such as cleaning, laundry, and minor repairs.
The new capital will primarily be used to hire and train more service professionals, improve operational systems, and strengthen Pronto’s presence in existing markets over the next 12–18 months.
Notably, the company has no immediate plans to expand into new cities, instead choosing to focus on deeper penetration and operational efficiency in markets it already serves.
From Informal Referrals to Structured Domestic Work
Pronto was founded in 2024 by Anjali Sardana in Gurugram. While the startup began operations in the NCR region, it later moved its technology headquarters to Bengaluru’s HSR Layout to access deeper tech talent, while maintaining customer support operations in Gurugram.
The platform aims to digitize India’s largely informal domestic help ecosystem, where most hiring still happens through neighborhood referrals or personal networks.
Through the Pronto app, households can book:
- Sweeping and mopping
- Utensil washing
- Kitchen and bathroom cleaning
- Laundry services
- Routine household chores
Unlike traditional gig marketplaces, Pronto emphasizes structured shifts, predictable pay, and verified worker onboarding, aiming to improve reliability for customers while offering stability for service professionals.
Rapid Growth in Daily Demand
Since launching its services, Pronto has scaled quickly across major urban markets including:
- Delhi-NCR
- Mumbai
- Bengaluru
- Select other metros
The company currently works with around 3,000 background-verified professionals and operates with a core team of roughly 60 employees.
Demand growth has been particularly sharp.
In the last seven months, daily bookings have surged from about 1,000 to more than 18,000, with the platform reportedly witnessing over 20% week-on-week growth during certain phases.
This momentum reflects a broader trend: urban households increasingly prefer instant, app-based services for everyday chores.
The Quick-Services Market Is Heating Up
Pronto’s funding comes at a time when India’s quick-commerce model is expanding beyond groceries into services.
As urban lifestyles become busier, the demand for instant domestic assistance—from cleaning to routine chores—is rising rapidly.
However, competition in the category is intensifying.
Key players include:
- Urban Company (Insta Help) – roughly 51,500 daily orders as of February 2026
- Snabbit – about 29,600 daily orders, after raising $30M Series C in October 2025
Against these larger rivals, Pronto is positioning itself around speed and intelligent matching.
The company uses AI-driven worker-customer matching systems to reduce response time and improve service reliability.
Another differentiator is its structured gig model, which aims to improve worker retention and service consistency—a long-standing challenge in India’s domestic services sector.
The Road Ahead
Industry analysts estimate that India’s urban home services market could exceed $10 billion in the coming years, driven by rising dual-income households, smartphone penetration, and changing consumer behavior.
For Pronto, the challenge will now shift from growth to execution.
Scaling thousands of service professionals across multiple cities requires:
- consistent training standards
- reliable worker supply
- strong customer experience management
At the same time, the broader gig economy continues to face regulatory scrutiny around worker protections and benefits, which could shape how platforms like Pronto structure their workforce.
With fresh capital and strong early traction, Pronto now enters its next phase—transforming from a fast-growing startup into a scalable operations business in one of India’s most complex service markets.
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