Good Monk, a Bengaluru-based direct-to-consumer (D2C) nutrition startup, has successfully raised $2 million in a pre-Series A funding round. The roun
Good Monk, a Bengaluru-based direct-to-consumer (D2C) nutrition startup, has successfully raised $2 million in a pre-Series A funding round. The round was led by RPSG Capital Ventures, with continued support from existing investors Multiply Ventures, Sharrp Ventures, and ThinKuvate.
Innovative Approach to Nutrition
Founded in 2022 by Amarpreet Singh Anand and Sahiba Kaur, Good Monk aims to simplify nutrition by offering clinically validated nutrition mixes that seamlessly blend into daily meals without altering taste or smell. Their product line includes multivitamins, probiotics, and fiber supplements designed for children, adults, and seniors. These offerings address common nutritional gaps and promote overall well-being.
Strategic Use of Funds
The newly acquired capital will be allocated towards enhancing research and development efforts, expanding product innovation, and scaling operations to meet the growing demand for convenient and effective nutritional solutions. This investment underscores Good Monk’s commitment to making nutrition accessible and straightforward for Indian families.
Market Recognition and Growth
Good Monk gained significant visibility after securing a deal with Vineeta Singh, co-founder of Sugar Cosmetics, on Season 4 of Shark Tank India. Since then, the company has experienced remarkable growth, reporting an 11-fold increase in revenue over the past year. Their products are currently available through their official website and major e-commerce platforms such as Amazon and Flipkart.
Investor Insights
Abhishek Goenka, Managing Partner at RPSG Capital Ventures, expressed enthusiasm about the investment, stating, “We are seeing a surge in the use of nutritional supplements, where consumers are seeking innovative formats that make dietary supplements uncomplicated, convenient, and effective. Good Monk has demonstrated impressive, clutter-breaking product innovation, which we believe will disrupt the market significantly.”
This funding round marks a significant milestone in Good Monk’s journey to revolutionize the way India approaches daily nutrition, empowering individuals and families to lead healthier lives through simple and effective dietary solutions.
Image Credit : startuprise.org
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