Consumer packaged goods (CPG) technology platform Keychain has raised $30 million in its Series B round led by Wellington Management with participati
Consumer packaged goods (CPG) technology platform Keychain has raised $30 million in its Series B round led by Wellington Management with participation from BoxGroup and returning investors. The funding will accelerate the company’s product roadmap and global expansion, with India playing a central role in its strategy.
Headquartered in New York and founded in 2023 by Oisin Hanrahan, Umang Dua, and Jordan Weitz, Keychain is building KeychainOS, an AI-powered operating system designed to help brands and manufacturers manage production, supply chains, procurement, and compliance. The new capital will enable the company to scale its engineering and product development hub in Gurugram, which is set to become the backbone of its innovation efforts.
“India is not just a cost center for us, it is where the future of KeychainOS will be shaped,” said Oisin Hanrahan, co-founder and CEO. “The talent and expertise available in India give us a strong foundation to build a global operating system for CPG companies.”
In the United States, Keychain is already working with large retailers and CPG brands such as 7-Eleven, Whole Foods, and General Mills. Its platform connects more than 30,000 manufacturers with 20,000 brands and retailers, facilitating over $1 billion in manufacturing projects every month. The company plans to use the new investment to deepen adoption of KeychainOS in the US market while simultaneously strengthening its India-based development team.
Investors backing the round highlighted the opportunity at the intersection of India’s technology talent and the US consumer market. “Keychain is solving one of the most complex challenges in consumer goods by digitizing the manufacturing backbone. With its India-US model, the company is well positioned to become the global standard for CPG operations,” said a spokesperson from Wellington Management.
Keychain intends to grow its India team to more than 1,000 members over the next three years while continuing to scale customer success operations in the US. Industry analysts view this as part of a larger trend of SaaS and AI-driven startups leveraging India for product development while targeting Western markets for revenue growth.
Founded in 2023, Keychain is building an end-to-end digital infrastructure for consumer goods companies worldwide, combining AI-powered tools with a scalable marketplace to transform how products are made, moved, and sold.
COMMENTS